Project. Sico Paint is a leading Canadian brand in decorative paints, known for its bold colors and DIY spirit.
Mission. I led the art direction of Sico’s social media, creating monthly calendars, DIY tutorials, and styled photoshoots. I also contributed to the visual adaptations of the “Lettre d’amour au Québec” campaign to ensure consistency across assets.
Agency. Substance, Montreal.
Date. 2022-2023.