Project. Famille Fontaine is the first B2C brand of Montpak, North America’s largest veal producer. For summer, the brand wanted to modernize its image and make veal more approachable, with a playful barbecue-themed campaign inspired by its signature purple packaging.
Mission. I co-developed the concept “La couleur du barbecue”, led the art direction for social media content, and coordinated the food photoshoots — from recipe planning to set styling — to ensure visual consistency across the campaign.
Agency. Substance, Montreal.
Date. 2022 - 2023.